The Baby Boomers – Firebrands design honors Black Americans born between 1946 and 1964 — the generation that carried the Civil Rights Movement into public view and forced the nation to confront itself.
This generation did not inherit quiet progress. Their resistance unfolded under cameras, broadcasts, and global scrutiny. What had long been ignored became unavoidable. What had been denied was seen. Again and again.
Marked by 1619, this garment anchors the Baby Boomers within a continuous Black historical timeline — from survival, to strategy, to open confrontation. The language, iconography, and distressing reflect a moment when resistance was no longer hidden and the cost of inaction was made visible to the world.
The Firebrands did not simply demand change. They made it inevitable.
This piece is part of the Lineage of Strength series — a generational system honoring Black history as living inheritance. Each design marks a specific role within a much longer continuum, not as nostalgia, not as slogan, but as record.
This garment is intentionally designed for Black heritage recognition.
Those who know the history will understand exactly what it means.
Product features
- 80% ring-spun cotton, 20% polyester with 100% cotton face (fiber content varies for different colors)
- Medium-heavy fabric (8.4 oz /yd² (284.8 g/m²))
- Classic fit
- Tear-away label
- Sustainable manufacturing: This product meets the OEKO-TEX Standard 100
- Socially conscious manufacturing: This product was made by a mill partnered with Fair Labor Association and was made in a facility that is WRAP certified
Care instructions
- Tumble dry: medium – Iron, steam or dry: low heat
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
| S | M | L | XL | 2XL | 3XL | |
|---|---|---|---|---|---|---|
| Width, in | 20.00 | 22.00 | 24.00 | 26.00 | 28.00 | 30.00 |
| Length, in | 28.00 | 29.00 | 30.00 | 31.00 | 32.00 | 33.00 |
| Sleeve length from center back, in | 34.00 | 35.00 | 36.00 | 37.00 | 38.00 | 39.00 |
| Size tolerance, in | 1.00 | 1.00 | 1.00 | 1.00 | 1.00 | 1.00 |
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